List and description of all lead fields

Below is the list of native fields available for the leads.

 

Name

Data Type

Length

Default

Mandatory

Description

firstName

ALPHANUMERIC

50

  

The first name of the contact.

middleName

ALPHANUMERIC

50

  

The second name of the contact.

lastName

ALPHANUMERIC

50

  

The last name of the contact.

phone

ALPHANUMERIC

25

  

The phone number of the contact.

email

ALPHANUMERIC

50

 

Yes

The email address of the contact.  The email must be valid.

leadSource

ALPHANUMERIC

200

  

The name of the campaign.

company

ALPHANUMERIC

75

  

The company name.

mailingAddress

ALPHANUMERIC

150

  

The address of the contact.

originalSource

ALPHANUMERIC

200

 

Yes

The name of the source (Contact Form, Buying Process

Step1, etc).

originalSourceType

ALPHANUMERIC

200

Direct

Yes

The type of the source (Direct, PPC, Import de

liste, etc).

keyword

ALPHANUMERIC

200

  

Keywords the contact has used to reach the website.

jobTitle

ALPHANUMERIC

100

  

Title or position of the contact.

dateOfBirth

DATE TIME

50

  

The birthdate of the contact (must be with the following format: YYYY-MM-DD HH:MM:SS)

status

ALPHANUMERIC

250

Active

 

The status of the contact.  Possible values are 'Active' and 'Inactive'. 

Other custom status can be added through the administration of PUBLITRAC.

score

INTEGER

 

0

 

The scoring of the contact.

postalCode

ALPHANUMERIC

25

  

The postal code of the contact.

country

ALPHANUMERIC

50

  

The country of the contact

city

ALPHANUMERIC

50

  

The city of the contact

state

ALPHANUMERIC

50

  

The state or province of the contact.

doNotCall

BOOLEAN

 

0

 

Do not call this contact.

doNotCallReason

ALPHANUMERIC

unlimited

  

The reason this contact is set to ‘do not call’.

token

ALPHANUMERIC

100

N/A

 

The unique TokenID that is used to identify the contact with the website cookie.

unsubscribe

BOOLEAN

 

0

 

Unsubscribed flag.

unsubscribeCause

ALPHANUMERIC

50

  

The unsubscribed cause.

unsubscribeReason

ALPHANUMERIC

unlimited

  

The unsubscribed reason.

fax

ALPHANUMERIC

25

  

Fax number.

mobile

ALPHANUMERIC

25

  

Mobile phone number.

isCustomer

BOOLEAN

 0 

Contact is a client?

emailInvalid

BOOLEAN

 

0

 

The email is valid.

emailInvalidCause

ALPHANUMERIC

250

  

Invalid email reason (not well formed or bounced).

notes

ALPHANUMERIC

unlimited

  

Notes for the contact.

suspended

BOOLEAN

 

0

 

Contact suspended.

suspendedReason

ALPHANUMERIC

unlimited

  

The reason why the contact has been suspended.

blacklisted

BOOLEAN

 0 

Contact blacklisted.

blacklistedCause

ALPHANUMERIC

50

  

The reason the contact is blacklisted.

customerId

ALPHANUMERIC

32

  

Unique customer identification id for the contact.

website

ALPHANUMERIC

100

  

Website of the contact.

language

ALPHANUMERIC

25

  

The language of the contact.

nbrEmployees

INTEGER

   

The number of employees

revenue

INTEGER

   

The company revenue.

crmLeadId

ALPHANUMERIC

127

  

The unique identifier of an external system.

gender

ALPHANUMERIC

25

  

The gender of the contact.

activitySector

ALPHANUMERIC

75

  

The activity sector of the contact.

subActivitySector

ALPHANUMERIC

75

  

The sub activity sector of the contact.

department

ALPHANUMERIC

50

  

The departement of the contact.

manager

BOOLEAN

 

0

 

Does the contact is a manager.

salesRep

ALPHANUMERIC

50

  

The name of the sales representative.

contactMethod

ALPHANUMERIC

25

 

 

The contact method of the contact. (Form, Phone, Chat)