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1. The process begins with the creation of a custom field. This custom "Opted-in" field should be defined as a Checkbox with the default value set to False.
2. The following step requires the creation of an email, which will invite leads to click on a link to confirm their interest.
3. This link should correspond to a dedicated landing page on your website (used solely for this purpose) or to a landing page you've created in PUBLITRAC for this purpose.
4. The final step requires the creation of two automation campaigns:
a. An automation campaign which will send the email in question to desired leads.
Ex. to all leads that have completed the "Subscribe to Newsletter form" on your website (automation campaign based on Triggers).
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