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Cross-selling: select all the buyers of product X and automatically re-target them with a complementary product offer (for example, offer filters to customers who have bought a coffee maker).
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- When sending out invoices, take the opportunity to request the coordinates of your participants, including their email address, and their approval to receive emails or other forms of communication (to comply with Bill C-28). You will thus add new leads to your database.
- Analyze the most popular links on your website, and send your emails at the moment (day and time) at which your lead is most likely to consult it,..., these are all ways that will help you optimize your use of PUBLITRAC.
- The strength of PUBLITRAC’s profiling tool is that it allows to profile individuals, and not just IP addresses. Once your data is centralized, any new interaction of your leads on your digital assets will enhance the profile of these leads.
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