What is a conversion?

Owned by support (Unlicensed)
Last updated: janv. 16, 2015
1 min read

A conversion is when a lead takes an action that you’ve defined as valuable for your business. Once that action is taken, you can trigger a concrete marketing action in order to interact with your converted lead. PUBLITRAC offers a number of actions that can be used as a conversion, they are:

i.     Webpage visited
ii.    Website link clicked.
iii.    Send email.
iv.   Open email.
v.    Click email.
vi.    Email Bounced
vii.   Filled out Form
viii.  Email Unsubscribed
ix.    Lead Created
x.     Phone call
xi.    Chat Discussion
xii.   Chat Message
xiii.  Visited Webpage Section