What are the lead fields values available by default in PUBLITRAC?

Voici une liste des champs lead disponibles par défaut dans PUBLITRAC et leur valeur.

First name: lead’s first name (MAX 50 characters)

Middle name: lead’s middle name (MAX 50 characters)

Last Name: lead’s last name (MAX 50 characters)

Phone: lead’s phone number (MAX characters)

Email: lead’s email address (MAX 50 characters)

Lead Source: last time the lead has made contact with your business (Bing, Google, email campaign). All changes history is also available in PUBLITRAC.

Company: the company the lead is associated to (MAX 75 characters)

Inferred Company: company the lead is referring to (MAX 75 characters)

Mailing Address: lead’s mailing address (MAX 150 characters)

Original Source:  The event that lead to the lead acquisition (Google, PPC campaign, etc.). That field is to be filled out once and not be modified
(see How is the Original Source field populated?)

Original Source Type: way that the lead was acquired (paid search, organic search, direct search, lead importation, manual addition, etc.). Source type is used
to group different categories leads under a same category and to provide you with a global view. That field is to be filled out once and not be modified.

Keyword: any keyword that should be associated to your lead (MAX 200 characters)

Last Updated: last time the lead’s information was updated

Created Date: date the lead was created

Job Title: lead’s job title (MAX 100 characters)

Date Of Birth: lead’s date of birth

Status : lead’s status. The 4 status that are available by default in PUBLITRAC are the following: (Active, Inactive, Closed won and closed lost), but it is still possible
for you to add any different status that would be necessary to your segmentation.

Score: lead’s score according to your lead scoring parameters

PostalCode : lead’s postal code (MAX 25 characters)

Country: lead’s country (MAX 50 characters)

City: city where the lead resides (MAX 100 characters)

Province: province where the lead resides (MAX 50 characters)

Do Not Call: check this box if the lead must not be contacted by phone, fill this field with True or False

Do Not Call Reason: reason why the lead must not be contacted by phone (MAX around 16 M characters)

Unsubscribe: this box will be checked if the lead has unsubscribed from your emails, fill this field with True or False

Unsubscribe Cause: reason why your lead has unsubscribed from your emails

Unsubscribe Reason: details of the reason why the lead has unsubscribed from your emails (editable) (MAX around 16 M characters)

Fax: lead’s fax number (MAX 25 characters)

Mobile: lead’s mobile phone number (MAX 25 characters)

Is Customer: is the lead your customer? Fill this field with True or False

Email Invalid: Is the lead’s email invalid? Fill this field with True or False

Email Invalid Cause: reason why the lead’s email is invalid (MAX 250 characters)

Notes: any notes you feel is relevant and should appear in your lead’s information (MAX around 16 M characters)

Suspended: Is the lead suspended? Fill this field with True or False

Suspended Reason: reason why your lead is suspended (MAX around 16 M characters)

Blacklisted: Is your lead blacklisted (blocked from your company’s communication)? Fill this field with True or False

Blacklisted Cause: reason why your lead is blacklisted (blocked from your company’s communication)

(MAX 50 characters)

Customer Id : lead’s customer ID (MAX 32 characters)

Website : lead’s company’s website (MAX 100 characters)       

Language : lead’s language for communications. The following languages are available in PUBLITRAC : German,English,Arabic,Bengali,Catalan,Chinese,Korean,Danish,
Spanish,Finnish,French,Greek,Hindi,Italian,Japanese,Norwegian,Dutch,Punjabi,Polish,Portuguese,
Russia,Swedish,Thai,Turkish,Ukrainian,Vietnamien.               

Number of Employees: number of employees in your lead’s company

Revenue : revenue

Gender: lead’s gender (F/M)

Activity Sector: lead’s company’s activity sector (MAX 75 characters)

Sub Activity Sector: lead’s company’s activity sub-sector (MAX 75 characters)

Department: company’s department where the lead is affected (MAX 50 characters)

Manager : Is the lead a manager? Fill this field with True or False

SalesRep: salesrep the lead is attributed to

ContactMethod : best way to contact the lead (the 3 methods by default in PUBLITRAC are live chat, form, phone). It is possible for you to add as many methods as
necessary and relevant to you customer relations.