What are the different automated campaign types available in PUBLITRAC?

Owned by Valérie D'Auteuil (Unlicensed)
Last updated: avr. 08, 2015
1 min read

The PUBLITRAC platform allows you to create 3 different campaign types: Unique, Everytime and by Triggers. For each type, one or many lists can be affected.

First, the Unique campaign is based on a decisions automation applied on a one-time mailing. For example, to send a promotion to all your
leads according to one or more criteria, this type of campaign should be performed.

Next, the Everytime campaign includes actions that can be repeated many times. For example, to send an ongoing promotion to all your leads
according to one or many criteria, and for every time a new lead is added to the affected list, this type of campaign should be used.

Finally, the Triggers campaign is performed by activating a mailing following an action, decision or by a particular lead activity. For example, if you
wish to send a welcome email to all new leads that subscribed to your newsletter, this type of campaign should be used.