What are the lead scoring types?
Lead scoring is a way to quantify the interests that your leads show towards your business or towards certain
sections of your website in particular.
PUBLITRAC allows you to create scoring groups and to assign a score based on your leads interests or behaviours.
For example, you could add a score for every visit on your website when your visitor is a male or adjust the score when a certain link is clicked.
The general score is a basic lead attribute.
The Interests type scores are customized fields that allow you to see your leads from an interests point of view in a specific report.
In the Reports section(1), under Leads performance, is a Leads by interests(2) report that will display your leads distribution(3).
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