1. Click Analysis. Select Performance Reports.

2. Navigate to Content Performance.

First available report: Performance by email - Summary and Progression : these reports display the metrics for your emails: # emails sent, # and % opened, # and % clicks, # and % churn, # and % bounced emails. The reports (click rate, opening) combine the first mailings and the follow-ups on the same email.  

3. Select Performance by email - Summary.

The screen below appears.

 4. Select the email you want to follow. The statistics in blue and underlined are clickable.

The screen below appears.

5. The Email Statistics are displayed (Opened Emails, Not Opened, Bounced Emails, Links clicked, etc.)

6. Click on the number 8 in the Most Popular Links.

The window below lists the 8 leads having clicked the link in your email.

7. Click on the Name of the lead to see a detailed view of its profile.

The window presenting the Lead details is displayed.

8. Now click on the Activities tab. The individual's full profile will be displayed. His web visits, links clicked, the submitted forms, etc.

9. You can also see the progression of the mailing of your emails by returning to the menu and clicking on Progression.

This page gives you the same results as the Email Statistics - Summary but the graph at the top of the page shows the progression of your email mailings per month and per year.

Second report available: Form filled by landing page - Summary and Progression : these reports show the number of visits, the number of forms completed (submitted), and the number of leads created for each landing page.

1. Click Form filled out via the landing page - Summary.

The screen below appears.

2. To obtain the leads who have filled out a form on your landing pages, you can click on a figure in blue under the column 'Number of forms filled'. You will therefore get a list of the completed forms and what lead filled in this form. In our example, we click on the number 5 of the landing QA-Tracking-page-att.

The screen below appears.

3. The Form column indicates the name of the completed form.

4. The Lead column indicates who completed this form.

5. Click Form filled by landing page – Progression

The screen below appears.

This page gives you the same results as the summary but the graph at the top of page shows the progression of your completed forms per month and per year.

TIPS

• The Email Performance report allows you to see hourly statistics according to the selected date range. This is very useful to determine the best time for the opening of your emails and to adapt your mailing times to those best moments.
  
  

•   Emails opened versus viewed emails

  An email is considered as opened when the recipient has downloaded the images. If the recipient does not download the images, the email will not be considered as having been opened, even if it has been viewed. An email opened rate is difficult to calculate with precision because it is calculated from the download of the images into the recipient’s Inbox. Similarly, a text email cannot be followed since it contains no images. This problem stems from email providers, including Microsoft Outlook, which disable the default download of images, which requires the recipient to click download images to see the email in its integrity.

• Factors affecting the calculation of the rate of opened emails

Sometimes the lead has not downloaded the images, but has clicked on a link or did a copy and paste of the URL link of the email text in his Web browser. In this case, the activity report from the  Details lead page will show a click in the email, which will confirm that the lead did open the email even if the system could not measure this opening.

If the images have not been downloaded, the activity report from the Details lead page will not indicate the opening of the email, even if there is a possibility that this lead has opened and read the email.

If the recipient receives the text version of the email, the opening will not be calculated. We recommend to measure the performance of your email campaign by the calculation of clicks, which is also available in the reports provided. This number will present a more realistic indication of the effectiveness of your campaign and will also give you a preview of a list of the leads who responded to your message.

Some email clients block images by default. It will always be possible for the recipient to open the email, read and even click on a link without downloading the images. Thus, this email will not be considered as opened.

If your email client settings are adjusted so that the images are downloaded automatically to your Inbox, and you use a preview pane to read emails, this email will be deemed to be opened even if the email was viewed in a short way and that the content has not necessarily been read.