A conversion is when a lead takes an action that you’ve defined as valuable for your business. Once that action is taken, you can trigger a concrete marketing action in order to interact with your converted lead. PUBLITRAC offers a number of actions that can be used as a conversion, they are:
i. Webpage visited
ii. Website Website link clicked.
iii. Send Send email.
iv. Open Open email.
v. Click Click email.
vi. Email Email Bounced
vii. Filled out Form
viii. Email Unsubscribed
ix. Lead Lead Created
x. Phone Phone call
xi. Chat Discussion
xii. Chat Message
xiii. Visited Webpage Section
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