The PUBLITRAC platform allows you to create 3 different campaign types: Unique, Indefinitely Everytime and with by Triggers. For every each type, one or many lists can be affected.
First, the Unique campaign is based on a decisions automation applied on a one-time mailing. For example, to send a promotion to all your
leads according to one or more criteria, this type of campaign should be performed.
Next, the Indefinitely campaign Everytime campaign includes actions that can be repeated many times. For example, to send an ongoing promotion to all your leads
according to one or many criteria, and for every time a new lead is added to the affected list, this type of campaign should be used.
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