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The Performance reportssection allows to track the performance of your leads, your content, your campaigns, of Google my business and Google Adwords, of your website, URL’s and your CRM. Also, the statistics resulting from your marketing campaigns are posted. These statistics are cumulative and improve the marketing profiles of your database as actions are carried out by individuals (leads) on your digital assets. PUBLITRAC’s distinctive feature is that these statistics are all attached to the individuals who had interactions with your digital assets (unlike Google Analytics which are 'anonymous' statistics from IP addresses). Your campaigns will address individuals on which you will have accumulated information based on their history (past behaviors on your digital assets), their attributes (socio-demo profile,...) and their specific interests (custom fields). Various reports are available to track the status of your campaigns or the results of your emails sent. All performance reports available in PUBLITRAC are updated every 15 minutes.
Access / export performance reportsPerformance Reports
1. Select Analysis.
2. Click Performance Reports and access your reports from the tabs or by clicking directly on the report.
3. Choose the report you want to analyze. The most often requested report is the one for the email mailings. Under the section
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Content Performance
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, see
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Email Performance
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and choose Summary.
Export Performance Reports
1. Select Analysis and, then Performance Reports.
2. Select the desired report (in our example,
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Leads by source). Click Summary.
The
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screen below
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appears.
3. Select the Time Span you want from the calendar at the top right. Following are the choices that are available to you:
- Today(today’s date)
- Last 7 days(the last 7 days, including today)
- Previous month(from the 1st to the last day of the previous month)
- Current month(from the 1st up to today)
- Current year(from January 1st up to today)
- Specific date(choose a specific date)
- Date range(date range you can choose)
4. Click Export.
5. The exported report is displayed in different places, depending on your Internet browser. Here are the most common examples:
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Chrome:the exported report is displayed at the bottom left:
Firefox
Firefox:the exported report is displayed in a central pop-up:
Internet
Internet Explorer:the exported report is displayed at the bottom center:
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