1. The first step would be to create a custom field. The field ‘opt-in’ should be configured as a checkbox with the default value set to False.
   
   
2. Create an email that will invite your leads to click the link in order to confirm their opt-in to receive your communications.
   
   
3. The link should send the customers to a specific page on your web site or a landing page created by PUBLITRAC to enable the Opt-In.

Click here to learn more on the double opt-in process.

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