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- We recommend to insert the tags in a phrase which contextualizes the use of the tag. For example, add the word Hello before the tag first name: Hello {{FirstName; Default =}}. You can also use a combination of tags. For example first and last name. If your database does not contain the desired attribute, type a default value. For example, if you do not have the customer's first name, the email could begin by Hello dear customer: {{FirstName; Default = dear}}. You can also, not specify a default value in the field, leaving the field empty. This is the default value (an empty field) that will be displayed: {{FirstName; Default =}}. The email would then begin with Hello.
- The tags that appear in PUBLITRAC`s drop-down menu bar correspond to the attributes (socio-demographic profile,...) displayed in the Lead Details page. You can also add tags that meet your specific needs (maximum 25 custom fields).
