A lead / customer client is an individual who has provided his email address (the email address is the unique identifier or the lead's unicity key - in some exceptional cases, another unicity key can be selected, for example: Client identifier) . The strength of the PUBLITRAC profiling tool resides in the information it manages as interactions are carried out by individuals included in the Leads / Customers section of PUBLITRAC allows you to manage the interactions of your leads on your digital assets . This as you go (depending on the type of synchronization). This information is aggregated on one page Lead Details available for each of your leads. Understanding your leads’ profiles will allow you to generate lists from which your campaigns will be carried out.
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Understanding the profile of my Leads
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The three contact methods available by default in PUBLITRAC are Chat, Form and Phone. See the Information section in the Lead Details page found below.
TIPS
- The information you see in blue are clickable links. Therefore, by clicking on the lead's email address, you will automatically be redirected to your mailing system where you will be able to send him an email.
- Right-click on a lead to access a menu that lets you Delete, see Lead Details, Watch, Merge, Select All and Add to list.
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