2- Leads and profiling (Leads/Customers, Anonymous visitors, Import) )

The first step when launching a campaign is to generate lists from the profiles contained in PUBLITRAC (Lead Details  page) by targeting the history (the lead`s past behaviors  on your digital assets), the attributes (socio-demo profile,...) and the specific interests (custom fields) you want.

Our leads profiling tool enables the creation of lists by targeting only the identified interactions and that, for all of the profiles contained in your database. This tool also allows to create leads manually, to merge lead lists, archive or reactivate them, import your lists, segment them, update them in 'bulk'...

PUBLITRAC allows you to centralize all the information contained in your management systems (CRM, billing system, cash registers, loyalty cards, forms completed on the web, customer lists, participation in a contest,...). Once this information is centralized, every interaction with your lead will be captured and managed by PUBLITRAC.