Follow, clone, relaunch, archive campaigns

Follow your campaigns

1. Select Campaigns, then Campaign status.

The screen below appears.

 2. The Campaign column displays your active campaigns.

 3. The Progression indicates whether your campaign is in queue, or view the progress of it.

 

 Duplicate (clone) an inactive campaign

1. Select Campaigns, Click Configure automation campaign

2. Select the campaign to duplicate. Click Clone.

   The screen below appears.


3. Assign a new Name* to this campaign as well as a description (optional). Click OKThe new campaign will appear in your list of automated campaigns. You can then change the lists or the automation activities/decisions as needed.

 

Relaunch a completed campaign

The best method is to duplicate (clone) the campaign and send a duplicated email (cloned) to this list by adding the decision Email {X} Read. In this way it will be possible to know what lead was targeted by what campaign and determine the performances of the two separate mailings. Note that it is possible to use the same email (without cloning it) in the second mailing. However the Sent/Open ratio will no longer offer the same precision since certain leads will be counted twice (in Sent and in Open).

Step 1. Duplicate (clone) the email used in the completed campaign

1. Select Content, click Email.


 

2. By hovering your mouse on the email that you used the first time, a menu with three choices   appears on the right: Clone, Rename, and Archive. Click Clone.

 

The screen below appears.


3. Name* your email. In our example, English Email - Clone.

4. Click OK.

5. Select Campaigns click Configure automation campaign.



6. By hovering your mouse over the campaign that you used the first time, a menu with three choices appears on the right: Clone, Rename, and archive. Click Clone.


The screen below appears.


7. Name* your campaign. In our example, 2nd alert for Camapign exemple support.

8. Click OK.

 

Step 2 Relaunch your campaign

9. Click on the campaign you just cloned, in our example 2nd alert for Camapign exemple support.


The screen below appears.

10. Click on the Automation tab.

11. Under the Decisions / Email tab, select Email 'X' Read. Drag it over to the left, under the Start folder.

The following screen appears.

12. The Email (X) read corresponds to the email sent during your initial campaign. Choose it from the drop-down menu.

13. Click OK.

14. In the Yes Flow, do not add an activity. We don't want to send the cloned email to those who have already read the original email.


15. In the No Flow, add activity Send Email 'x'. The Detail automation items window opens.

16. Email x must correspond to the relaunch email that you cloned, in our example English Email - Clone.

17. Click OK.



Your decision tree will be as follows:

 

18. Click on the Details tab.

19. Click on Activate.

20. Click on Save.


 

To summarize, the process of this campaign will be the following.

  • Was the original email read? (Decision Email (X) Read)
    • Yes: do nothing because this lead has already read the original email.
    • No: send the new cloned email because this lead has not read the original email.

 

Archive a campaign

A campaign cannot be deleted. You can only archive it. Just like archived emails and landing pages, it is possible to reactivate your campaign and reuse at a later date.

To archive a campaign, be it an automated campaign or a url tracking campaign:

1. Under Campaigns, then Configure automation campaign select the desired campaign.

2. Click Archive.



  

 TIPS

  • Duplicating an inactive campaign allows you to recreate the same campaign model as the one that is duplicated and to run it on the same lists. It is recommended to duplicate your campaign in order to perform tests before you activate the original one.

  • Whether it is an automated campaign or a url tracking campaign, you can duplicate these campaigns.

  • We recommend duplicating a campaign that you want to edit instead of trying to make changes on the campaign. For example, if you want to send your October newsletter using the September newsletter campaign, it is recommended to clone your September newsletter campaign and to make a new one from this clone for the October newsletter. This avoids confusion in your email mailing statistics.

  • It is impossible to add new automation activities on an active campaign. You should disable a campaign before making any correction whatsoever to avoid errors on current activities.