Highlight the birthday of your employees and/or customers and/or of a first purchase,... your campaign will be applied automatically on all new individuals which will be added to your list in the course of the year.

Step 1. Create a filtered list

      1. Click Leads.

2. Select Leads/Customers.

3. Select All Leads from the Select a list drop-down-menu.

4. Click on the List management tab.

3. Click Add.

The screen below appears.

6.Click on Create a filtered list.

The screen below appears.

7. Name your filtered list; in our example, we entered  Birthday Campaign, 

8.  Under the Lead/customer  attribute folder on the right of the screen, select the Date of Birth attribute, and drag it to the left.

9. Click on the Date of Birth drop-down menu, and select the option Month and date, so as to ignore the year of birth of your leads. The sending of the birthday card is effective on that same day.

10. Click on Save.

Step 2. Create the automated campaign to send a personalized birthday email to your leads from this new filtered list.

       1. Click on the Campaigns menu and the sub-menu Configure automation campaign

 2. Click on Add.

The screen below appears.

3. Name the campaign “Birthday card", for example.

4. Enter the category "Email"

5. Click on "Next"

6. Choose the Lists option.

The screen below appears.

7. Select the list you want.

8. Click Next.

9. Select the Automation tab to schedule your campaign.

10. Drag the activity Send Email up to Start.

11. Select the email to send.

12.Click OK.

13. Return to the Details tab.

14. Check Run this campaign indefinitely. A campaign of this type must remain active year-round.

15. Click Activate.

16. Click Save.

 TIPS

• The addition of a new employee can be done via an import or a manual entry. The filtered list will recognize it automatically and add it to the mailings.
  
  
•  A birthday campaign must be re-created every year as the campaign automations do not allow to treat a same lead several times. For this to happen, de-activate the current campaign, clone it and rename for the current year (employee birthdays 2016-2017, for example). The campaign is on a filtered list so there is no need to change the list on which the campaign rolling.
  
  
• Set up your birthday campaign in the two languages (EN and FR). First, choose what the default sending language will be. Let's go with the default English for our example.
  
  

       1. On the Automation tab, start your decision tree by dragging the "lead field {x} equal {y}".

      2. Choose the field "Display language" equal "English". In this way, if a lead is English, he will receive an English email. If his language field is empty or indicates French, he will receive the French email. The reverse logic applies for a default French language.

      3. Click OK.

4. For the YES flow, if the lead’s language is English, we send the English birthday email. For the NO flow, if the lead’s language is French or the language field is blank, therefore unknown, we send the French email.

5. Return to the Details tab

6. Activate the campaign

7. Save your campaign